concept CASE is the consulting organization on Northeastern University's campus that provides valuable guidance to students pursuing a career in consulting. The group offers a variety of resources through their four step program.  As these steps are unique to this organization, it was important to reflect these ideas in the logo and rebranding. CASE also includes Northeastern Consulting Group (NCG), which are a group of CASE members who act as consultants for new start-ups in the Boston area.

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branding  I began by shaping the logo and ultimately decided on four tabs.  Each tab is made up of two smaller triangles and a rounded larger triangle. These represent the four unique stages of the program. The stages are linked, you must complete one before moving onto the next. Each stage is assigned a color. The first stage, Discover, is dark blue. Learn, the second stage, is medium blue. The third stage, Launch, is bright blue. The fourth and final stage, Lead, is yellow. Progressively, the stages get brighter. I wanted to denote the hierarchy of the organization not just through the shape of the logo, but also through the colors. 

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